After forty years of distributing plants throughout Europe, Hamiplant finally has an identity with the same sense of movement as its products. From grower to store shelf to someone’s home, the visual system traces the product’s path instead of simply standing in for the brand. Nothing is there just to “decorate”; every component earns its place by reflecting what Hamiplant actually does.

For Hamiplant, I developed the symbol, the watermark, and several motion pieces. A part of the process was using AI tools to craft the branded textures and bring them to life. As an extra touch, I also created a small illustration series for a sticker pack. I experimented with TouchDesigner as well, generating textures that underline the brand’s interest in forward-looking ideas.

This project was created at Narwal Creative
https://narwalcreative.com/

Credits:
Creative Director: Jelmer Scheffer
Creative Director: Justin van der Velden
Designer/Motion Designer: Anton Yermolov
Designer: Boyko Taskov
Designer: Sjors Bazelier
Designer: Thomas Bos
Copywriter: Joris Roovers
Copywriter: Anna Lynn Loois
Operations Director: Romi Wijnen
Cinematographer: Roderik Patijn
Motion Designer: Daniël Maarleveld